Email Segmentation: The Four Pillars of Segmenting


Avoid the junk mailbox by segmenting your lists Email segmentation is crucial to higher open rates and conversions. Providing the right message to your target audience is often what makes the difference in effective email marketing. There are lots of ways to segment your audience. Those typically fall into four categories: geographic, demographic, psychographic and behavioral. […]

Six Quick Tips for B2B Email Marketing


Make every email count Hey, if you haven’t heard, inboxes are full. It’s valuable real estate. So it’s probably a good idea to optimize every element for your best chance at conversions. B2B email marketing focuses on some of the same best practices for consumer emails. But there are caveats that matter. And just to […]

Ecommerce Email Marketing Tips: Beyond the “We Miss You” Email


Our inboxes are full. There’s tremendous competition and noise. How can a marketer break through and reconnect with customers? Ecommerce email marketing is typically littered with time-sensitive offers and promotions to get users to the checkout. But what about those customers who have gone silent? They aren’t opening your emails or shopping on your site. […]

Holiday Email Design Tips

It’s time to start thinking about your holiday email. Millions will be sent this year. Wondering how to make yours stand out. Here are some holiday email design tips. Be unconventional. Instead of using traditional imagery, use the opportunity to be unconventional with your holiday email. Email marketing continues to be one of the best […]