Build Your Website for Mobile First
Mobile First? But My Site Is Already Mobile Responsive While mobile usage continues to increase among consumers, the fact is that phones, tablets, and desktop computers are all still relatively equal when it comes to the devices consumers use. When it comes to conversions, well … websites visited via desktop continue to earn higher conversion […]
How to Embed Images Without Slowing Down Your Website
Having a Fast Loading Website Helps UX and SERP Rankings Websites these days are all about the user experience. We want our information to be delivered quickly, and we want it delivered seamlessly. Help the User, Get Rewarded from Google So what does that mean for a website with lots of images and advertisements that […]
How to Use Subscriber Forms to Increase Conversions
Subscriber Forms can Increase Conversion or Ruin the User Experience You know the drill. You do an online search on a topic, click on a site that looks good, and start reading about the company. Then about five seconds later, before you’ve had a chance to process what you’re looking at, there it is. A […]
Landing Page Optimization Tips
Landing page optimization is an important piece of a successful inbound marketing strategy. Their main objective is to generate leads by capturing contact information by providing something of value. Your ultimate goal is to get users to fill out that form. A landing page is a place for a user to “land,” which means they […]
Website Footer Best Practices
Is your website footer optimized? Here are a few best practices we recommend. Your website footer isn’t dead space! Visitors do actually scroll that far down. A study by Chartbeat looked at 25 million user sessions, finding that many users scroll as far as 1200 pixels down, which is about the size of two screens. […]
Four Elements Websites Need to Support Content Marketing
Content marketing is not going to be effective without a modern website design. So before you start publishing content, consider these four elements websites need to support content marketing. Many brands have now realized the importance of content marketing. They are blogging and creating content formats to publish on their website. But this may be […]
Website Redesign Goals
Are you considering a website redesign? Maybe your layout is dated or not responsive. Or it’s just time for a refresh. Best practices recommend monthly updates on content and minor design changes and a redesign every 18 months to two years. But have you considered your website redesign goals? You need to be able to […]
Conversion-Centered Design Continuance: Principle 7
We are at the end of our conversion-centered design series. Conversion-centered design continuance is actually about what happens after the conversion. You need to be thinking about the next step and how you can add value to the user. But it’s okay to ask for something. At this point, the user must have some trust […]
Conversion-Centered Design Principle 6: Closing
Now we are nearing the end of our conversion-centered design principles series. The principle of closing relates to closing the deal. This is where the user must make a decision. The clock is ticking, well figuratively at least. Your design and content got them to the landing page, but how can you optimize the close? Let’s […]
Conversion-Centered Design: Principle 5 – Credibility
For the fifth blog in the conversion-centered design series, we are talking about credibility. Credibility means that the user who lands on your landing page needs to feel like your brand is trustworthy. Just because you say it is, doesn’t mean it’s legitimate. If users are unfamiliar with your brand, which would be the majority […]
