Conversion-Centered Design Principle 6: Closing
Now we are nearing the end of our conversion-centered design principles series. The principle of closing relates to closing the deal. This is where the user must make a decision. The clock is ticking, well figuratively at least. Your design and content got them to the landing page, but how can you optimize the close? Let’s […]
Why You Need a Professional Graphic Designer
How much do you cringe when you see amateur designs? It’s a complete turnoff, right? It certainly doesn’t make you want to click that offer or read that post. The truth is you don’t have to be a professional graphic designer to create a website or brand, but it will certainly show. If you want […]
How to Choose Blog Images to Increase Views
First of all, it’s important to note that blog imagery is a necessity, not an option. However, choosing blog images can be time consuming and frustrating. If you are blogging about ideas and services versus actual products, choosing blog images can seem overwhelming. You may be thinking why does it even matter? Hubspot rounded up […]
Conversion-Centered Design: Principle 5 – Credibility
For the fifth blog in the conversion-centered design series, we are talking about credibility. Credibility means that the user who lands on your landing page needs to feel like your brand is trustworthy. Just because you say it is, doesn’t mean it’s legitimate. If users are unfamiliar with your brand, which would be the majority […]
Conversion-Centered Design: Principle 4 – Congruence
This is the fourth blog in the series on conversion-centered design. So what is congruence? It’s probably not a word you use in everyday conversation. It’s really just a fancy word for agreement or harmony. This principle focuses specifically on ensuring that every element on your landing page is aligned with your goal. So that […]
Holiday Email Design Tips
It’s time to start thinking about your holiday email. Millions will be sent this year. Wondering how to make yours stand out. Here are some holiday email design tips. Be unconventional. Instead of using traditional imagery, use the opportunity to be unconventional with your holiday email. Email marketing continues to be one of the best […]
The Must List: Website Features You Need
Are you making a list? And checking it twice? Before the end of the year, here’s one list you need to make: website features you need. If your website isn’t working to convert visitors then it’s failing. These features consider the user experience, conversion-centered design and functionality. Website features on every must list: Your site […]
6 Website Design Trends You Should Try
Website design trends come and go as all trends do. Remember when side menus were cool? Or flash intros? Website design has evolved significantly and will continue to. So what are some website design trends that will have ultimate impact for your site? Read our list! It’s all about the scroll and swipe. Once upon […]
Conversion Centered Design: Principle 3 – Clarity
In our third blog on conversion-centered design, we are focusing on principle three, clarity. Clarity simply means that the idea or element is clear and coherent. Easy right? Because no one has ever seen a confusing landing page! Unfortunately, there’s a lot of confusion and ambiguity in many landing pages, and it’s simply killing conversions. […]
Why You Need a Website Designer
Whether you are starting a new business or working on a rebrand, your website is one of the most important elements for marketing and sales. And although there are plenty of easy do it yourself applications for website design, there’s still a lot of reasons you need a website designer. To ensure success, your website […]
