Easy Tips to Improve Your B2B Facebook Profile

B2B Facebook profile

Facebook, despite some recent mistakes, continues to be a powerhouse in social media marketing. And, it’s not just a site for businesses that sell direct to customers. B2B businesses have opportunities as well. At the end of the day, a B2B company is still selling to a person. If you buyer lands on your profile, […]

SME Digital Marketing Tips

SME digital marketing

Digital marketing is a great tool for any business. Don’t dismiss it because of your company’s size. In fact, digital marketing helps small businesses compete where it matters. SME digital marketing allows you to attract leads, educate prospects and build brand awareness. Digital marketing isn’t just a strategy for large businesses; it’s a key to […]

The Real Estate Facebook Marketing Checklist

real estate Facebook marketing

Social media has become a valuable tool for real estate agents. It allows agents to feature listings, share original content and target specific buyers with advertising. Real estate Facebook marketing can help you grow new buyers and sellers. With over two billion users, Facebook is fast eclipsing paid search as a way to generate leads. […]

The Must-Have List for Ebook Design

ebook design

Ebooks are a brilliant way to tell your brand’s story Ebooks are a very popular content marketing format. They are typically educational and informational but not as technical as a whitepaper. Hubspot actually defined ebooks as “the hip sibling of the whitepaper.” With vibrant visuals, ebook design is important to supporting the message. It’s not […]

Three Reasons to Consider Small Business Facebook Marketing

small business Facebook marketing

Did you know that Facebook has over two billion active monthly users? So, guess what your customers and prospective customers are on this platform. This is reason enough to consider small business Facebook Marketing. There are actually many other reasons that Facebook marketing rocks. Facebook marketing offers businesses a unique platform to connect with their […]

Email Segmentation: The Four Pillars of Segmenting


Avoid the junk mailbox by segmenting your lists Email segmentation is crucial to higher open rates and conversions. Providing the right message to your target audience is often what makes the difference in effective email marketing. There are lots of ways to segment your audience. Those typically fall into four categories: geographic, demographic, psychographic and behavioral. […]

Landing Page Optimization Tips


Landing page optimization is an important piece of a successful inbound marketing strategy. Their main objective is to generate leads by capturing contact information by providing something of value. Your ultimate goal is to get users to fill out that form. A landing page is a place for a user to “land,” which means they […]

Three Small Business Digital Marketing Trends


Staying on course in digital marketing can be tricky. We look at three small business digital marketing trends worth navigating. Digital marketing is an ever-changing discipline. That’s why it’s great to test out new trends. Digital marketing isn’t just your website or your social media profiles. It’s everything that makes up your online presence. There’s […]

Six Manufacturing Inbound Marketing Tips


Manufacturers can experience growth by using inbound marketing strategically Manufacturing tends to lag behind other industries in marketing. Their growth is fueled by demand and acquisitions rather than organic. So, why try manufacturing inbound marketing? Because it’s the evolution of marketing, and manufacturers still refuse to let go of “how it’s always been done.” Manufacturing […]

Attracting Millennials to Your Small Business


Are your website and brand millennial-friendly? We’re sharing five ideas to help you attract millennials. Millennials kind of get a bad rap. They’ve been called lazy, entitled, and distracted. Yet, none of that is really true. Research suggests they are actually purposeful and innovative. However, they are a unique generation that requires a different type […]